Off the record: what’s your marketing strategy?

Off the record, one of the great things about writing for magazines is that some of the editors send me free issues each month. I’ve really been enjoying Coffee Talk magazine lately, because each issue features a great column, called “Smart Marketing”. Written by Lisa Olsen, this column offers practical advice for business owners in all industries, not just hospitality and specialty beverage.

This month’s column is particularly interesting and useful, as it focuses on internet marketing. Many business people and artists I know are just learning how to use the web to generate more revenue as well as an increase in foot traffic to their street locations. If you’re an entrepreneur, I highly recommend you check out Lisa’s column. After all, whether you’re just starting out, or well established, there’s never a bad time to think about creative marketing. Find this article online in Coffee Talk's May 2009 issue.