TRASHIONISTAS PART...?

In answer to the last post: YES!  I am back into the dumpster! (...well, not literally.  I just clean my food wrappers, fabric scraps & odd bits &  save them for art projects.  I don't dumpster dive.  People who know me know I'm a wee bit too squeamish and pre-occupied with cleanliness to crawl, dive or even reach into a vessel filled with refuse.)  The point here is that TRASHION will reign in my small town again for one glorious night.

Since joining the Local Cultural Council, I've had opportunity to foster all sorts of artsy fartsy activities.  When we realized we had some extra cash in our coffers, I humbly suggested my peers consider the idea of holding a trashion/re-fashion ball.  To my amazement, they agreed without even batting an eye.  (Realize, this is a somewhat conservative small town in Massachusetts, folks, not Brooklyn or New Haven).  

So... we booked a DJ, booked a space, put out a call to all locals to save their trash, and have begun collecting prizes from local biz for the most glamorous, silliest, and creative costumes.  We will have a community trashion creation event prior to the dance, for those folks who'd rather not surf these wild waters alone.  Food, dressing rooms, extra duct tape, safety pins, and contact paper...  it's not too much work, and we're looking forward to having a ton of fun.  

OFF THE RECORD:  I already made some barrettes from magazine pages.  And today I bought an extra large bag of rice.  We will eat all that rice eventually, and the bag will make a nice base for my flapper dress.   I'm inspired by the many trashionistas who have gone before me, and who are devoting their entire artistic lives to this art form now.  

Check out this video of an intense fabric scrap recycling process. This is not just fashion; it's engineering!

Trashionistas recycled

Packaging and printed material comprise nearly 40 percent of the U.S. municipal solid waste stream.  ~ Product Stewardship Institute


Writing about electronic waste for Environmental Management magazine a few years ago inspired me to start the Concsious Cow blog, as well as to hold a trash fashion party for my daughter and her friends.  We made all sorts of fashion-somewhat-forward outfits from recycled packaging, newspapers, fabric scraps and duct tape.  (see the Trashonistas photo in the sidebar).


I was recently asked to hold a trash fashion workshop at our local craft center.  Initially, I said no, but reading the email from PSI today has me rethinking this.  


Off the Record: my sewing skills are seriously lacking, but I can do a lot with duct tape.  Maybe it's time to get trashy again - and have some fun with my local peeps, making trash into trashion.  More news later.

Disconnects stymie Mass. STEM agenda - Mass High Tech Business News

Off the record: my tech skills are so pathetic, I often describe myself as a "technidiot." (eg. I needed someone to show me how to change my profile pic on Facebook).

Just because I'm not a techie doesn't mean I can't write about it. Is there a disconnect there? Nope. It's called research. It's through copious research that I am able to produce a new issue of the educational webzine, "STEM matters" every trimester. I'm grateful to the Office of School Partnerships at UMass Lowell for giving me the opportunity to do this fulfilling and fun work and grateful to MA legislators for pushing the STEM agenda that necessitates this work (and, more importantly, will benefit our children).

Last month, I attended the MA state STEM summit, a meeting of over 650 people from preK-16 education, legislators and business people involved in science, tech, engineering and math. My response to this all-day event is here, at the Mass High Tech Business News blog.

Disconnects stymie Mass. STEM agenda - Mass High Tech Business News

I'd love your feedback!

Jordan Hospital Breast Health Center Video

OFF THE RECORD:  I slipped into journalism, branding and book editing through a side door - screenwriting.

Recently, I got to use the screenwriting skills I honed at Yale and in Hollywood to help other women!   

For this  joint project with RA Vision Productions, I stayed present to the emotional and physical health of women affected by breast abnormalities.

The video will be online soon at Jordan Hospital Breast Health Center's website.  Stay tuned!

TIPS FOR WORKING WITH A WRITER, Part 2: feedback

OFF THE RECORD:  Hiring a writer to handle your business communications isn't always a passive process.  If you've hired a great writer, you should feel comfortable enough to set her free to work her magic on your business communications.  Even still, you'll need to read the copy and provide appropriate feedback.  This can be tricky.

If you are not 100% satisfied with the work, don’t presume the writer didn’t take your project seriously.  The strong writer mulls over every single word she puts on the page. 

When you offer your feedback, forget comments like, “I don’t get it,” or “I don’t like it.”  This type of feedback is not specific enough to help the writer.  Instead provide feedback that steers the writer in the direction you need her to go.  How do you do that?

If you question the use of a word or phrase, ask yourself what you are reacting to.  Consider the following:

• ·      Do the tone, style, and substance match your other promotional materials?  
• ·      Is the writer misusing or not using a term specific to your industry?

If the tone, style and substance are off kilter:

1. ·      Show the writer the Creative Brief generated during your most recent branding session.   (If you don’t have a Creative Brief, click here to read my previous blog post about the Creative Briefing process. When you’re done branding call the writer back to finish your copywriting.)
2. ·      Show the writer other promotional materials that were the outgrowth of your branding session.

If key industry-specific terms are missing from the copy or misused within the copy, simply elucidate this to the writer.  Every industry has its own terms or way of using common terms that differs from other business sectors.  A strong writer will be able to “translate” industry language so that your materials will be easily understood by your primary audience.  You can help her by providing the information she needs to translate your industry’s lingo into lay terms.  

In my next post, I'll share my thoughts about who gets the final say in editing.

TIPS FOR WORKING WITH A WRITER, Part 1: If You Don’t Have a Creative Brief

OFF THE RECORD:  The best copy is a natural outgrowth of a carefully crafted business or messaging strategy.  Before you begin working with a writer, make sure you clearly understand and can communicate your messaging strategy.  

You'll probably get the best results if you find a branding specialist whose values align with yours, and get busy developing your Creative Brief.  You could also consider the five strategic questions listed in my previous blog post, "How to Hire a Business Writer or Copywriter."

In the non-profit world, the term branding is sometimes considered crass.  NGOs and other 501(c )3s may refer to the same process as “Strategic Planning”.  Whatever you call it, defining the vision, mission, and method for your organization, as well as the primary audience for your communiqués is essential before you embark on any messaging campaign.

Read "Tips for Working with a Writer, Part 2" tomorrow.

How to Hire a Business Writer or Copy Writer

OFF THE RECORD:  Hiring a writer is not as easy as it seems. 

Maybe you need help with web content, or brochure copy.  Perhaps you need a business proposal written, or a series of blog posts.  Recognizing that writing is not your forte is a great first step to getting clear, concise copy that meets your needs.  What else do you need to know?

1. What tone of voice the writer should adopt
2. What style of writing your piece needs
3. Who will participate in the editing process
4. Who gets final edit

If the writer was in on your branding process, you’re off to a great start.  The process will be easier, because the writer will already know what tone of voice and style to adopt.  She’s familiar with your business and the terms that are specific to it.

In this case, you’ll have minimal editing to do, and you can probably trust the writer to represent you and your concerns accurately and well, with minimal input from you.

If the writer was not in on your branding process, you need to bring her up to speed.  A savvy copywriter will know to ask the following questions, but if she doesn’t, then make sure to inform her:

1. Who is your target audience
2.    What you want them to know
3.  Why they should care
4.  What you want them to do
5.  What misperceptions about your product, service or business you need to overcome with the material the writer will provide.

After that, simply present the assignment in clear terms.  

Communicating clearly with the writer from the outset will help each of you to give and get what you need from your collaboration. 

Later, I’ll share my tips for working with a writer.